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Most of us are aware that translation is critical for any company that does business across borders or within its own domestic multicultural community.
Why is that so? According to our experience, the following could be some of the underlying reasons. Companies tend to assign the translation work to a staff member, who is already being paid anyway, so that they can save costs by not engaging external service providers.
By translating the content in-house, it is assumed that there will be no risk of information leakage. Are these reasons as valid as they sound?
One recent study sheds light on this topic.
Researcher Jukka-Pekka Peltonen concluded that a large bulk of translation work was done by in-house employees, and translation was not part of their job scope.
Thus, the employees felt upset and taken for granted when they were tasked to carry out extra work.
Also, since the employees did not receive any professional training, the quality of the translation may not be up to standard, and additional workload in the form of repeated revisions may even impede their performance in other tasks assigned to them. So, it is really up to the companies to devise their best strategies after weighing the relevant costs and benefits.
As a side note, if you are still having doubts about how a professional translation agency can bring benefits to your business, just bear this in mind: Only when you are able to convey your messages clearly and effectively to different groups of target customers, then can your business prosper in the global market.
After all, accuracy makes all the difference, as translation with quality is definitely not something everyone can do on the spur of the moment. Will they replace human translation someday?
No, not even close. Author copyheroes Posted on.One Elephant is run by Judy Tham, a freelance writer based in Singapore.
Copywriting is usually the act of writing text for the purpose of advertising or other forms of marketing. Copywriting is usually needed for copies such as advertisements, brochures, leaflets and even business newsletters. We can help your business engage, convince and convert more web users into new customers. Our recent survey revealed that 78% of consumers stop reading poorly written content, so it’s critical that you work with a copywriting agency that takes the time to understand your brand and online goals. Proof Perfect is a long-standing copywriting agency in Singapore for MNCs and SMEs with 20 years of expertise. We are the best content creation and editorial agency in Singapore to help businesses be seen and get business on and offline. Call us at .
As a writer and marketer for many years, Judy understands the needs and challenges of marketing and corporate communication managers in today's business landscape, and she works closely with them to produce exactly the types of copy required.
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Our recent survey revealed that 78% of consumers stop reading poorly written content, so it’s critical that you work with a copywriting agency that takes the time to understand your brand and online goals.